Manufacturers & Suppliers: Achieving your full potential???

We measure your current state against PAR.

Now we need to consider P.A.R again as:

   Position in the market, "your current share".

Alignment with your distribution partners  .

Relevance of your brand to your partner ..

If there is mismatch between you and the distributor then it is tough to achieve PAR... we have some work to do

Define: What does success look like then:

• perform a detailed analysis of your brand performance 
• analysis on how your distributor measures up against P.A.R.
• strategies on changes needed to achieve your "dream goal".

To achieve your dream goals , you must:

• achieve a "match" with your distributor and 
• adopt good strategies to achieve

Rank the strategies into a template

• Who 
• what 
• when 
• how

Still all theoretical but we now know the pathway to success. Just have to execute

P = Planning now completed . .....Steps A to C.

E = Executing on the strategic steps (roadmap) 

E = evaluating actual versus planned outcomes

R = Readjust plan if required.   .........................              

Then it is a circular process 

You and your distributor must be aligned on:"imagine achieving the dream goal" and what it means to the businesses.

The theory is great but execution requires alignment .

i. Is it really that simple?

Yes, goals need to be realistic but ambitious 

ii. Is this expensive?

Can be on a risk for reward or a flat fee basis.

iii. Am I risking what we have for our "dream goal?"

No, it is a confidential process. It will give you comfort. The process will help you see why you need to make changes to achieve success

iv. The Question should be: what is the cost of doing nothing? This could be very expensive